career
Panos brings to the table more than 16 years of commercial experience across Marketing and Sales. His professional background is quite diverse within the marketing industry; from Multinational Companies in the US like Reckitt and Godiva Chocolatier to local leaders in Greece like Dataphoria, DOMUS, MENTIROSA and from CPG/FMCG to SaaS, F&B and Automotive. His tenure across all these roles allowed him to have hands-on experiences in successful projects that can be of incredible value to every company he is working with and especially to SMEs and Start-ups that are trying to scale or revamp their marketing and commercial organization through:
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Marketing Strategy
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Business Strategy
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Brand Building and Positioning
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Innovation Strategy and Product Development
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Go-to-Market Strategy and Sales/Trade Strategy
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Distribution expansion – regional and global
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Global Product and Innovation Rollout
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Brand Management
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Integrated Marketing Communication and Agency Management
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Concept Development – on Company, Brand or Product level
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Consumer Insights and Market Research
Check Panos Bechrakis' CV here
EDUCATION
Panos is a true believer of the phrase “Knowledge is Power”. This belief has helped him gain a quite versatile educational background with emphasis in areas such as Marketing, Finance, International Business and Entrepreneurship from the highly regarded Educational Institutions mentioned below. However, the true power of his knowledge is beyond the Brand of these institutions or their specialized curriculums; it is the combination of his diverse professional and academic background that has led him to become a growth-driven Marketer who transforms Brands and Organizations through Innovation, Change Management and End-to-end Strategy.
Marketing Academy scholar
Panos is also a US Scholar of the Marketing Academy since 2022. The Marketing Academy is a non profit organisation offering exclusive 9 month development program for the best emerging leadership talent in Marketing, Media and Advertising in US, UK and AUS. Panos was one of the 30 people selected from all-over the US to attend the program in 2022.
